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What happened to direct marketing?
I’m worried to say that I fear direct marketing as a skill has disapeared. how many people even know what a johnson box is and how to use it? In our rush to become integrated, 360 and digital we have...
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Reinventing marketing strategy, plans and thinking
As I read the pipeline article on ‘learning to unlearn‘ it occurred to me how key this idea is when applied directly to the way we plan marketing and communications campaigns today. The last few years...
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Tomorrow’s creative team
Back when Bill Bernbach changed the landscape of agencies by partnering art directors and copywriters we thought that this was a major revolution in agency team structure – finally the art department...
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Social CRM is CRM via new channels
There is a new fad coming… the latest and greatest in marketing with new media… it is called Social CRM. I think actually I might have called it direct marketing to digital natives before someone...
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My Job is about Change – Agitating & Activating
Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy‘ but I know that if I find it difficult to explain, that probably means...
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What the CEO needs to know about CRM
What the CEO needs to know: The change in the communications landscape has made customers more important than prospects In an ever changing communications landscape the role of customer communications...
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Marketing Predictions for 2012
At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried to keep my list short and focussed this time around as we...
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A new vision for CRM
Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as to whether an...
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